Legal information

Cookie Policy

Last updated: September 30, 2026 — Technical review of the site and the container: September 30, 2026

1. What are cookies?

Cookies are small text files that a website installs on the user’s browser or device when they visit it. Among other functions, they make it possible to remember preferences, recognize repeat visits, and obtain statistical information about the use of the website. In this policy, the term «cookies» also includes other similar local storage technologies (such as localStorage) and measurement technologies (such as pixels or tags) when they serve an equivalent function.

2. How the cecsaga.cl cookie notice works

On your first visit, the Site displays a cookie notice (managed through the Complianz tool) with three options: Accept, Deny, and View preferences. Until you accept, the «Preferences,» «Statistics,» and «Marketing» categories remain disabled, with the exception described in section 3.4 regarding form and WhatsApp events sent to Meta.The Site uses Google Consent Mode v2 in its advanced mode. This means that, until you give your consent, Google Analytics and Google Ads do not install cookies on your device, but they may send Google technical signals without cookies (for example, that a page was visited, along with technical browser data), which Google uses in aggregate form to estimate usage and conversion metrics. These signals do not include the data you enter in the forms.If you accept, your permissions are updated immediately and the tools in the corresponding category are activated. If you deny, only cookies in the «Functional» category are kept, without prejudice to what is indicated in section 3.4.

3. Categories of cookies used on cecsaga.cl

The categories are presented with the same names that appear in the Site’s cookie notice:

3.1 Functional (always active)

These are essential for the operation of the Site and do not require prior consent. They include the technical session cookie, the cookies that remember your decision about the cookie notice, and those necessary for the operation of the WhatsApp contact button (Joinchat plugin).

3.2 Preferences

These would allow the user’s optional settings to be remembered. As of the date of the last review, the Site does not use cookies in this category; it remains available in the notice for future use. Disabled by default.

3.3 Statistics

These make it possible to understand how users interact with the Site (pages visited, time spent, traffic source, form submissions, and clicks on the WhatsApp button), for statistical purposes and to improve the Site. Google Analytics 4 (property G-WFZJJX9JHR) is used, implemented through Google Tag Manager (container GTM-TVC2KXWF). Disabled by default; it is activated only if you accept it.

3.4 Marketing

cecsaga.cl uses advertising tools that employ browsing data and, in the case of those who complete a form, associated contact data, for the purpose of measuring and optimizing SAGA’s advertising campaigns. Disabled by default:

Google Ads (account AW-18011342931): records as a «conversion» the submission of the Site’s application forms and clicks on the WhatsApp button. It includes ad click linking (Conversion Linker) and the «enhanced conversions» feature, which takes the first name, last name, email address, telephone number, city, and country entered in the form, converts them into an encrypted value (hash), and sends them to Google in order to associate the conversion with a prior advertising click. Health information entered in the forms is not sent to Google.
Meta Pixel (ID 930511152719082): used to measure and optimize advertising campaigns on Meta (Facebook/Instagram).

Page views («PageView» event) are recorded only if you accept the «Marketing» category.
The submission of a Site form («Lead» event) and the click on the WhatsApp button («Contact» event) are communicated to Meta even if you have not accepted the «Marketing» category. At that moment the Meta Pixel is loaded in your browser and may install the _fbp cookie. This transmission informs Meta that the action took place and does not include the data or the health information you enter in the form.

No other advertising or analytics tags (LinkedIn Insight Tag, TikTok Pixel, Pinterest Tag, Twitter/X Pixel, Snapchat Pixel, Hotjar, Microsoft Clarity, or others) were detected in the Site’s Google Tag Manager container, according to the technical review carried out on September 30, 2026.

4. Details of identified cookies

Name	Provider	Purpose	Category	Duration	Consent required?
PHPSESSID	cecsaga.cl (WordPress, first-party)	Maintain the site’s technical session	Functional	Session	No
cmplz_banner-status, cmplz_policy_id, cmplz_functional, cmplz_preferences, cmplz_statistics, cmplz_marketing, cmplz_consented_services	cecsaga.cl (Complianz, first-party)	Remember your decision about the cookie notice and the categories you accepted or rejected	Funcional	2 days	No
Chat session cookies/storage	Joinchat (WhatsApp)	Enable and remember interaction with the WhatsApp button	Funcional	Varies by session	No
_ga	Google Analytics 4 (G-WFZJJX9JHR, vía GTM-TVC2KXWF)	Distinguish users and generate Site usage statistics	Estadísticas	Up to 2 years	Yes
_ga_WFZJJX9JHR	Google Analytics 4 (G-WFZJJX9JHR, vía GTM-TVC2KXWF)	Maintain the state of the GA4 analytics session	Estadísticas	Up to 2 years	Yes
_gcl_au	Google Ads — Conversion Linker (AW-18011342931, vía GTM-TVC2KXWF)	Associate clicks on Google Ads ads with conversions	Marketing	90 days	Yes
No cookie of its own (direct data transmission)	Google Ads — enhanced conversions (AW-18011342931, via GTM-TVC2KXWF)	Send to Google, in encrypted form, the first name, last name, email, telephone number, city, and country entered in the form, in order to attribute advertising conversions	Marketing	Not applicable	Yes
_fbp	Meta Pixel (ID 930511152719082, vía GTM-TVC2KXWF)	Asociar la visita y los eventos «PageView», «Lead» y «Contact» con campañas publicitarias de Meta	Marketing	90 days	Yes for «PageView»; may be installed without consent when submitting a form or clicking on WhatsApp (see section 3.4)
_fbc	Meta Pixel (ID 930511152719082, vía GTM-TVC2KXWF)	Record the click identifier of a Meta ad (only if the visitor arrives from an ad)	Marketing	90 days	Yes
VISITOR_INFO1_LIVE, YSC, otras	YouTube / Google (embedded videos)	Video playback and viewing statistics	Marketing / Third-party statistics	Up to 8 months	Yes

Table prepared from the cookies observed in an actual browsing session on cecsaga.cl and from a reading of the public source code of the Google Tag Manager container (GTM-TVC2KXWF). It does not replace a direct review of the GTM administration panel by SAGA’s technical team.The application forms published on some of the Site’s clinical study pages are provided by a third party (the LeadConnector platform of HighLevel LLC) and are loaded within an embedded frame; that provider may use its own technical cookies, in accordance with its privacy policy. The processing of the data entered in those forms is described in the Privacy Policy.

5. Legal basis, duration, and management of your consent

Cookies in the «Functional» category are installed without requiring your consent, as they are essential for the operation of the Site. The «Preferences,» «Statistics,» and «Marketing» categories are activated only if you give your consent through the Site’s cookie notice, with the exception of the Meta «Lead» and «Contact» events described in section 3.4.Your decision will be remembered for 2 days, after which the Site will ask for your consent again. SAGA keeps a technical record of the date of your decision and of the categories accepted or rejected, in order to demonstrate compliance with its duty to inform.At any time you may:

Modify or withdraw your consent using the «Manage consent» button, visible on all pages of the Site, or from the panel that appears below.
Configure your browser to block or delete cookies. Please note that this may affect the proper functioning of some sections of the Site.

You have loaded the cookie policy without JavaScript support. On AMP, you can use the manage consent button at the bottom of the page.

6. Third-party cookies

Some cookies are installed by third parties whose services are integrated into the Site (Google Analytics, Google Ads, Meta Pixel, YouTube, WhatsApp/Joinchat, LeadConnector/HighLevel). The processing that these third parties carry out of the information collected through their own cookies is governed by their respective privacy policies, which SAGA does not control:

Google (Analytics, Ads, YouTube): policies.google.com/privacy
Meta (Facebook/Instagram Pixel): facebook.com/privacy/policy
HighLevel / LeadConnector (application forms): gohighlevel.com/privacy-policy

7. Updates to this policy

This Cookie Policy will be updated each time the tracking tools used on the Site are modified. It is recommended to repeat the container audit at least every 6 months or after any change to the Site’s advertising campaigns.

8. Contact

For questions about this Cookie Policy, write to us at ciberseguridad@cecsaga.cl.